In the next few minutes I’m going to layout a proven, battle-tested method that you can use (and definitely should use) to generate high quality, exclusive leads for under $10/each!
If you’ve ever bought leads from HomeAdvisor, or paid ridiculous monthly fees at AngiesList, or paid your sales team to go knock doors then you know it can cost a pretty penny to get a decent lead in… Over $100/lead is common so we’re told… so imagine being able to generate your own leads for under $10/lead… how awesome would that be?
We speak with Roofing Contractors every single day, and one of the main problems we see and hear about is not having a predictable, constant flow of targeted leads interested in their services that can be turned on and off like a tap.
Instead, Roofing Contractors are still heavily reliant on knocking doors/canvassing, cold calling and other offline marketing methods. Don’t get me wrong… these methods work, but they’re getting majorly outdated in this day and age.
Nowadays there’s one place where EVERYONE’S attention is… and that is online!
See the image above? Those 646 leads that came in at $13.07 each… those leads were all generated using Facebook Ads.
Every single one of those leads saw our clients ad, clicked it and completed 12 questions including “scope of project, timeframe, roof style, any known damage, and more. And of course contact details and street address.
So, now our client has 646 exclusive leads who’ve all claimed an interest in their services and offer.
On average, approx 33% will book an estimate or inspection, that’s around 213 appointments scheduled.
And again, average of 20% of appointments close into a sale, that’s 42 sales! Let’s say the average revenue per sale is $10k. That’s $420k in revenue!
*On a side note, this particular client generated $229,725 in revenue!
We start by targeting a 50 miles radius of our clients office.
We also build out a high converting quiz funnel which pre-qualifies leads extremely well, gathering multiple points of important information and contact details.
We then create relevant ads that promote our clients offer and services, that resonates with our target market.
As soon as a lead completes the quiz funnel, they are added straight into our clients follow up system (a system we build for them), which includes a fully loaded follow up campaign via text, email and voicemail… and also includes a booking calendar platform perfect for scheduling in-home estimates and inspections.
As soon as that leads submits their details, they receive a follow up text, and then enters a sequence of messages all sent on complete autopilot… using this system alone averages a 65% response rate. However, we ALWAYS encourage our clients sales team to get the lead on the phone ASAP.
The world is now digital, and to ignore that is a sure fire way to stagnant growth in your business. With advertising platforms such as Google and Facebook holding an incredible amount of data, and powerful targeting capabilities, it’s never been a better time to start advertising, and generating leads using these platforms.
As mentioned, this particular client has added an additional $113,593 in revenue in just the past 30 days from using our proven system.
If you’re interested in learning more about the system, how it works and how it can help explode your business growth with guaranteed results… the we should talk!
Click the button below and schedule a free strategy session with us!