Privacy Policy
Effective Date: May 18, 2026
Last Updated: August 28, 2026
Introduction
Guaranteed Estimates is a service operated by Stokes Family Advisors LLC.
Guaranteed Estimates ("we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our websites (including guaranteedestimates.com and lp.guaranteedestimates.com), use our roofing estimate services, or otherwise interact with us. By using our services, you consent to the practices described in this Policy.
Categories of Personal Information We Collect
- Identifiers: name, email, phone number, postal address, IP address.
- Commercial information: project details, services requested, communication preferences.
- Internet or other electronic activity: pages visited, referring URLs, device and browser data, cookies, advertising identifiers.
- Geolocation data: approximate location derived from IP, and the property address you provide.
- Audio/visual: call recordings when you call or are called by us (with notice as required).
- Inferences: drawn from the above to estimate roof condition, project fit, and contractor matches.
We do not knowingly collect Social Security numbers, government IDs, precise geolocation, biometric data, health data, or other "sensitive" personal information as defined under applicable state privacy laws.
How We Use Your Information
- Provide, maintain, and improve our services and estimates.
- Match you with qualified roofing contractors in your area (see our Partner List).
- Communicate with you about your inquiry, appointments, and customer support.
- Send marketing communications where permitted (you can opt out at any time).
- Detect, prevent, and address fraud, abuse, and security incidents.
- Comply with legal obligations and enforce our Terms of Service.
Sources and Disclosure of Personal Information
We collect personal information directly from you, automatically from your device, and from third parties (e.g., advertising networks, address verification providers, aerial imagery providers). We share information with:
- Partner roofing contractors listed on our Partner List, so they can contact you about your project.
- Service providers who help us run our business (hosting, communications, analytics, CRM, payment processing) under written contracts limiting their use of the data.
- Advertising partners, including Meta, Google, and similar platforms, for measurement and to deliver relevant ads. This sharing may be considered "sale" or "sharing for targeted advertising" under some state laws.
- Legal, safety, and corporate transactions when required by law, to protect rights, or in connection with a merger, acquisition, financing, or sale of assets.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
SMS/Text Messaging
Guaranteed Estimates does not share, sell, or rent mobile information, phone numbers, or SMS consent to third parties or affiliates for marketing or promotional purposes. Mobile opt-in data and consent are never shared with third parties. Information may be shared only with subcontractors and service providers acting on our behalf, such as customer support and message delivery providers, and those parties are prohibited from using it for their own marketing or promotional purposes.
Text messages are sent by Guaranteed Estimates, a service operated by Stokes Family Advisors LLC. We send text messages to business contacts who have inquired about our partner program, replied to our outreach, or requested information. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for assistance. Consent to receive text messages is not a condition of purchase or of receiving any service.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
See our Terms of Service for the full SMS/text messaging terms, and the SMS opt-in disclosure shown on our partner forms.
Retention
We retain personal information for as long as needed to provide our services, comply with legal obligations (including TCPA and consumer protection record-keeping), resolve disputes, and enforce our agreements. Marketing records are typically retained for 4 years, and call recordings are retained per the GHL Message Retention Policy (6-month active / 3-year archive).
Your State Privacy Rights
Depending on where you reside, you may have additional rights under your state's privacy law. The summaries below describe those rights and how to exercise them. To submit any of these requests, see How to Exercise Your Rights below.
California (CCPA / CPRA)
California residents have the right to: (i) know the categories and specific pieces of personal information we collect, use, disclose, and "sell" or "share"; (ii) delete personal information, subject to exceptions; (iii) correct inaccurate personal information; (iv) opt out of the "sale" or "sharing" of personal information (including for cross-context behavioral advertising) — exercise this right via our Do Not Sell or Share My Personal Information request form; (v) limit the use and disclosure of sensitive personal information (we do not currently use sensitive PI for purposes that trigger this right); (vi) non-discrimination for exercising any right; and (vii) data portability. You may designate an authorized agent. We honor the Global Privacy Control (GPC) browser signal as a valid opt-out of sale/sharing for California visitors. We do not knowingly sell or share the personal information of consumers under 16 without opt-in. "Shine the Light": California residents may request information about disclosures of personal information to third parties for direct marketing purposes by emailing privacy@guaranteedestimates.com.
Multi-State Rights (VA, CO, CT, UT, TX, OR, MT, IA, DE, NJ, NH, NE, MN, MD, IN, TN, FL, KY, RI)
Residents of these states have the following rights, subject to verification and statutory exceptions: (i) the right to confirm whether we process their personal data and to access it, (ii) the right to correct inaccuracies, (iii) the right to delete personal data we process about them, (iv) the right to data portability in a readily usable format, (v) the right to opt out of the sale of personal data, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects, and (vi) the right to appeal a denial of any of these requests. Colorado, Connecticut, Oregon, Montana, Texas, New Jersey, New Hampshire, Maryland, Delaware, and Minnesota additionally require us to honor recognized universal opt-out mechanisms such as the Global Privacy Control (GPC). Minnesota residents may also question the result of profiling and obtain a meaningful explanation. Maryland prohibits the sale of sensitive data and limits collection to what is strictly necessary. Florida applies its rights to entities meeting the statutory threshold.
Nevada
Nevada residents may submit a request directing us not to sell certain personal information pursuant to NRS 603A. Submit your request via our Privacy Requests form.
Universal Opt-Out Signals
Where required by law, we recognize the Global Privacy Control (GPC) as a valid opt-out of sale, sharing, and targeted advertising. If you enable GPC in a supported browser, we treat it as your opt-out for the browser and device making the signal.
Sensitive Personal Information
We do not use or disclose sensitive personal information for purposes that require the right to limit under California or similar state laws. Where state law requires, you may still ask us to limit such use.
Notice of Financial Incentive
We do not currently offer financial incentives in exchange for personal information. If that changes, this section will be updated with the material terms, the method to opt in, and the right to withdraw.
How to Exercise Your Rights
You can submit any privacy rights request through any of the following channels:
- Web form (preferred): guaranteedestimates.com/privacy-requests
- Email: privacy@guaranteedestimates.com
- Phone: use the contact phone listed on our Contact page
We will verify your request using the contact information you provide and may ask for additional information to confirm your identity. We will respond within 45 days (extendable by an additional 45 days where the law allows). If we deny a request, you have the right to appeal; appeals are decided within 60 days. Authorized agents may submit requests on your behalf with proof of authority.
Data Security
We use technical and organizational safeguards designed to protect personal information from unauthorized access, alteration, or destruction, including encryption in transit, access controls, and routine security review. No method of transmission or storage is 100% secure.
Cookies and Tracking
We use cookies, pixels, and similar technologies (including Meta, Google, and analytics providers) to operate our site, measure performance, and deliver advertising. You can control cookies through your browser settings. Enabling Global Privacy Control will opt you out of advertising cookies that involve "sale" or "sharing" under applicable state laws.
Children's Privacy
Our services are not directed to children under 16, and we do not knowingly sell or share personal information of minors under 16 without affirmative authorization. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.
Changes to this Privacy Policy
We may update this Policy from time to time. When we do, we will revise the "Effective Date" and "Last Updated" dates above. Material changes will be communicated through the website or, where required, by other appropriate means.
Contact Us
Guaranteed Estimates — a service operated by Stokes Family Advisors LLC
Privacy inquiries: privacy@guaranteedestimates.com
General inquiries: support@guaranteedestimates.com
Visit our Contact page for additional ways to reach us.